The Horka Blog

Seen a commercial that affects you – positively or negatively – and you would love to  state what you think about it?

Well, now you can – fill out the survey at www.advertisinghell.com

Yeah? So?

Accenture is no longer worth considering for Management Consulting engagements because it no longer has a guy who can knock a ball into a hole in the ground singing its praises?

What???

Why did Accenture (management consulting) ever hire Tiger in the first place?
Because he could knock a ball into a hole?
Because people thought he was a good “family man”?

In neither case do I see the logic where either quality serves as a logical endorsement for Accenture. And there must be a fair number of good family men out there (although not necessarily great golfers).

Or is it that strange alchemy whereby a good golfer and a good family man – if found in the same individual – somehow becomes someone you would trust to recommend a management consulting company??

Or, let’s be blunt, what retard would actually select a management consulting firm on the basis of whether it is or is not recommended by Tiger Woods?

The only thing Tiger Woods is competent to endorse based on his actual achievements is golf equipment. And perhaps hookers, if the last story about the madam who has come forward to say that Tiger used to order them a dozen at a time, is true.

Maybe that’s how he really got the nickname Tiger?

I don’t get it.

What is Tiger’s claim to fame and why will people pay money to see him? Because he is very good at knocking a ball into a hole in the ground. So far, so good, and whether he boinks one or 12 women (that’s the last running count I heard) is irrelevent to his ability to hit the ball into the hole. Where it gets weird is when companies seeking endorsements show up. Buick, for instance, seems to think that if he can hit the ball into the hole, then this, in some bizarre way, makes him a car expert whose endorsement for Buick is actually worth something.

I don’t know about you, but I will listen to the good folks at Road and Track, Motor Trend, Car and Driver or Autoweek whose job it is to evaluate cars, day in and day out, year after year, irregardless of how many people any of them might be boinking, before I seek Tiger’s opinion.

But here’s where it gets really really weird. Apparently Tiger has some credibility recommending Buick, but only if he boinks one woman – you following me? No? Good, I don’t see the logic either.

Extend this comment to all professional athletes endorsing stuff they have no expertise in, and explain why that expertise is only there as long as the public thinks they are 21st century versions of Leave it to Beaver’s parents!

Are you as confused as I am? Good!

And if he thinks Buicks are so great, why was he driving a Cadillac Escalade when his wife took after him with a golf club? Mybe, if he had actually been driving a Buick, he would not have hit the hydrant and tree and thus not had all these negative reprecussions. Ah, sweet poetic justice. If you had only been doing what you were paid to tell other people to do Tiger! LOL