I have been pondering this question of late. At every company I have worked for the constant mantra has been “increase shareholder value”. I understand the logic behind this. In publicly traded companies, the owners are shareholders. Shareholders invest in companies because they expect to obtain some reasonable return on their investment. Otherwise, why would they have invested their hard earned dollars to start with?
Many of the large shareholders in today’s corporations are pension fund managers. Their investments represent years of toil and sweat on the part of the workers who invested in the pension funds so that they would have some hope of a reasonable retirement income. I get this.
But what I don’t get is the brain dead response of so many senior managers to cut operating costs as soon as economic prospects dim. Cut operating costs? The fact that you can do this and still maintain the corporation as a viable entity means that the company has not been an efficient entity for, probably, years. If it is possible to run the company with 5 or 10 of 20 or more percent less operating costs suggests that the senior management that allowed the company to be run that inefficiently should be fired on the spot, no questions asked, for gross incompetence.
Further, is senior management so plain stupid these days that the only response they have when times are tough is to cut costs – i.e. fire employees? I can train a chimpanzee to walk into the head offices of a company and have it wave its arms and thump the desk to indicate by how many percentage points costs should be reduced! But this is the only response I see these days. Mentally deficient managers yell “off with their heads” and are treated as brilliant visionaries!
The other side of the coin is what can a company do to make its products/services more competitive, desirable, and worth a premium price compared to the competition? In many instances where companies have simply tried to reduce costs, the root cause is a senior management level filled with incompetents who just don’t understand how to move the company forward, how to improve the products and services and how to beat the competition. They too should be fired on the sport for gross incompetence.
This brings us to the other side of the equation. When operating costs are cut, who suffers? Inevitably it is the employees who spend the major part of every day devoting their lives to the company. When you start considering the blood sweat and tears that so many workers have given to a company, over so many years, can you simply say that you are willing, with clear conscience, and no remorse, to fire some large numbers, all in the interest of increasing shareholder value? Is an additional 1% return worth the lives of sometimes thousands of workers? Would the ordinary people who invested in a pension fund, if asked, agree to the termination of these workers so that they could get an extra 1%? I don’t know. But it is a question that I think we need to ask.
And the sad part is that the brain dead managers who can only yell “off with their heads” inevitably leave before the consequences of the cost reductions are felt. If truly justified, as I noted earlier, any managers who allowed the company to get into that state should be fired on the spot. In the many cases where “off with their heads” is a substitute for any resemblance of intelligence, the consequences for these moronic decisions should follow the perpetrators.
Their are many forums on the internet where the performance of professionals such as doctors and teachers and others is reviewed by people who have been subjected to their attention. Bad previous treatments don’t go away, they are recorded and considered whenever someone wishes to determine whether to use their services. The same report card method should be implemented for senior management. Their track records need to be recorded and considered at every company they apply to. Decades of bad decisions and mistreatment of employees cannot and should not be ignored. Inevitably these people move to another company before the true implications of their bad decisions become obvious. Today many of these appointments are made despite shockingly bad track records because either the implications of their previous decisions are not considered or not made known, or because the selection process simply involves hiring one’s friends. This is all too common because incompetence breeds incomptence and this seems to be the prevalent modus operandi for senior management hiring practices.
So, I repeat my question, how many employees is a 1% increase in return on investment worth? More seriously, how can we even ask this type of question? There is something seriously wrong with our society.
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